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THE INFLUENCE OF SOCIAL MEDIA USAGE TOWARDS CUSTOMER PURCHASE DECISION IN SMALL RESTAURANT BUSINESS CASE STUDY: MIE-GYU
Putra, Naufal Wesna
(
President University
,
2017
)
COMPARATIVE STUDY OF BRAND EQUITY (A CASE STUDY OF TRAVELOKA.COM AND TIKET.COM)
Tarigan, Monica Febriana
(
President University
,
2017
)
THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION (A STUDY CASE OF SAMSUNG SMARTPHONE IN BEKASI)
Hia, Rocky Simon
(
President University
,
2017
)
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Author
Hia, Rocky Simon (1)
Putra, Naufal Wesna (1)
Tarigan, Monica Febriana (1)
Subject
Brand Awareness (3)
Brand Association (2)
Brand Equity (2)
Brand Loyalty (2)
Perceived Quality (2)
Purchase Decision (2)
Marketing (1)
Social Media (1)
Social Media Ease of Use (1)
Social Media Enjoyment (1)
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Date Issued
2017 (3)
Has File(s)
Yes (3)