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THE INFLUENCE OF PERCEIVED QUALITY, BRAND AWARENESS, BRAND ASSOCIATION, BRAND LOYALTY TOWARDS PURCHASE DECISIONS OF SAMSUNG ANDROID SMARTPHONES (A CASE STUDY OF CONSUMERS IN KARAWANG, WEST JAVA)

S, Virginia SR (President University, 2015)

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- S, Virginia SR (1)
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- Brand association (1)
- Brand Awareness (1)
- Brand Loyalty (1)
- Karawang (1)
- Perceived Quality (1)
- Purchase decision (1)
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