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THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION (A STUDY CASE OF SAMSUNG SMARTPHONE IN BEKASI)

Hia, Rocky Simon (President University, 2017)

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- Hia, Rocky Simon (1)
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- Brand Association (1)
- Brand Awareness (1)
- Brand Equity (1)
- Brand Loyalty (1)
- Perceived Quality (1)
- Purchase Decision (1)
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