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THE INFLUENCE OF ATTITUDINAL BRAND LOYALTY AND BEHAVIORAL BRAND LOYALTY TOWARDS PURCHASE INTENTION (A CASE STUDY OF KFC KISAMAUN, TANGERANG)

Shannon, Kezhia (President University, 2015)

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Author
- Shannon, Kezhia (1)
Subject
- Attitudinal Loyalty (1)
- Behavioral Loyalty (1)
- Brand Loyalty (1)
- Multinomial Logistic Regression (1)
- Purchase Intention (1)
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Date Issued
- 2015 (1)
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