THE ASSOCIATION RULES ALGORITHM FOR RECOMMENDATION SYSTEM IN PHOTOGRAPHY EQUIPMENT RENTAL E-COMMERCE

Abstract

Photography is a very common activity in these modern times. Not only categorized as a hobby, photography is also a very profitable business field. On the other hand, photographic equipment can be categorized as expensive items so that it is quite burdensome if people have to buy every photographic tool needed according to their needs. Furthermore, many people are also sometimes confused about choosing a photography tool that suits their needs. Therefore, photography equipment rental platforms have begun to penetrate the community with their respective advantages.. This final project is a platform for renting photography equipment in the form of a marketplace with the application of association rules method to provide equipment recommendations based on user interaction patterns on the system. Additionally, this project provides better payment security system by providing intermediary in the transaction process