President University Repository

Strategic Entrepreneurship for Achieving Customers Repurchase Intention Amidst Pandemic COVID-19 on Digital Multi-Sided Platform: A Case of Traveloka

Show simple item record

dc.contributor.author Shiffa, Nisa Aura El
dc.contributor.author Filda Rahmiati
dc.contributor.author Adhi Setyo Santoso
dc.contributor.author Andi Ina Yustina
dc.date.accessioned 2023-04-10T07:10:11Z
dc.date.available 2023-04-10T07:10:11Z
dc.date.issued 2022
dc.identifier.issn 1877-0509
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/11084
dc.description Procedia Computer Science, 2022, Volume 197, p. 247-255 en_US
dc.description.abstract The aim of this study is to understand a strategic entrepreneurship on digital multi-sided platform, Traveloka. The variables use is customer service, public service ads, brand image, trust, and repurchase intention. A 110 data collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that customer service has a direct and indirect influence through trust on the repurchase intention. Whereas public service ads have no direct and indirect influence on repurchase intention. Trust fully mediates brand image on repurchase intention. This paper contributes to the current understanding of attitudes in the tourism industry within the pandemic period, especially relating to the customer repurchasing behavior towards the online travel agent. The study proved that strategic entrepreneurship is essential to survive in a volatile environment for superior performance. en_US
dc.language.iso en_US en_US
dc.publisher Elsevier BV en_US
dc.subject Brand image; customer service; digital multi-sided platform; online travel agent; public service ads; repurchase intention; trust en_US
dc.title Strategic Entrepreneurship for Achieving Customers Repurchase Intention Amidst Pandemic COVID-19 on Digital Multi-Sided Platform: A Case of Traveloka en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Repository


Advanced Search

Browse

My Account