Abstract:
Indonesia is one of countries as the best quality coffee producers in the world.
Indonesia's geographical location is ideal for coffee growth and production, resulting in the
diversity of coffee products with distinctive tastes. This led to the development of coffee shop
business in Indonesia, especially in Bandung. Coffee business thrives in Indonesia and
develops into a business with a scale of SMEs. This study aims to analyze the value chain
model in coffee shop business in Bandung by mapping the input-output relationship, and
identifying strength factors along the value chain. The research method used qualitative
method with case study approach. The informant was determined by purposive sampling
technique. Triangulation analysis is conducted to get more accurate and deep of data analysis.
The results showed that the main activities and supporters in the coffee shop value chain in
Bandung involve four main actors, namely local coffee farmers, coffee traders, processing
industries, and coffee shops. This study contributes a similar trend to be observed in other
coffee shop business value chains.
