DEVELOPMENT OF WEB-BASED MARKETING INFORMATION SYSTEM AT CV KOMPAK MITRA BERJAYA

Abstract

CV Kompak Mitra Berjaya is a company engaged in the plastic and packaging industry. The company realizes that the development of web-based marketing information system has become an important topic in the current digital era. An effective marketing information system can help the company expand market reach, increase visibility, and strengthen customer relationships through online platforms. The development of this web-based marketing information system will use the waterfall method and be made based on the needs of CV Kompak Mitra Berjaya. The steps of developing this information system start from system requirements analysis, system design, system implementation, system integration & testing, and system operation & maintenance. Furthermore, this information system will use PHP and MySQL programming languages, and several frameworks such as PHP framework (Laravel) and CSS framework (Bootstrap). In order to face increasingly fierce business competition, the development of web-based marketing information system is a necessity that cannot be ignored. By utilizing available web technologies and digital tools, the company is expected to be able to optimize marketing strategies to increase sales and customer brand awareness of the company.