THE APPLICATION OF E-SERVQUAL MODEL ON OPPO BROWSER TO ACHIEVE E-SATISFACTION

Pramesthiwardhani, Maria Vionetta

dc.contributor.author	Pramesthiwardhani, Maria Vionetta
dc.date.accessioned	2024-12-04T04:01:52Z
dc.date.available	2024-12-04T04:01:52Z
dc.date.issued	2023
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/12358
dc.description.abstract	This study aims to investigate the impact of the E-ServQual implemented in OPPO Browser on E-Satisfaction among its users in Indonesia. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The findings indicate that all independent variables, including ease of use, reliability, system availability, privacy, responsiveness, security, and user experience, have a significant and positive influence on E-Satisfaction. These results suggest that companies can use the E-ServQual model as a valuable tool to enhance these aspects, thereby ensuring customer satisfaction and maintaining competitiveness in the business landscape.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Master of Technology Management;023202105010
dc.subject	E-service quality	en_US
dc.subject	E-satisfaction	en_US
dc.subject	OPPO Browser	en_US
dc.subject	Ease of use	en_US
dc.subject	System availability	en_US
dc.subject	Privacy	en_US
dc.subject	Reliability	en_US
dc.subject	Security	en_US
dc.subject	Responsiveness	en_US
dc.subject	Experience	en_US
dc.subject	Structural Equation Model (SEM)	en_US
dc.title	THE APPLICATION OF E-SERVQUAL MODEL ON OPPO BROWSER TO ACHIEVE E-SATISFACTION	en_US
dc.type	Thesis	en_US