PRODUCT DEVELOPMENT OF DIGITAL PLATFORM FOR INTEGRATED E-PROCUREMENT OF CUSTOMIZED COMPONENT PARTS SOLUTION: ‘EPROCCOS’

Abstract

This business plan is proposed to create a digital platform for customers and suppliers to connect in one ecosystem related to customized component part requirements. Supply and demand of this component exist in the market, especially in the automotive industry, so technology application needs to be developed to increase efficiency and competitiveness. The UX design thinking approach is used to develop a method of solving problems to answer users' needs. The implementation of design thinking has five stages of emphasize, define, ideate, prototype, and test. There must be an emphasis on focus and actions. In-depth interviews are done to dig up information in depth, openly, and freely with problems and research focus directed at research centers. The problems are highlighted by the users, such as limited customer and supplier coverage, no marketing access tools, no fixed lead-time and uncompetitive price. EPROCCOS is created as a digital platform which provides benefits to the users, to link customers’ inquiry to suppliers’ offering. Customers can get competitive prices and best lead time, and suppliers can get more orders from it as their marketing tool. This business plan is projected in five years with a total investment of 600 million IDR. The projection is to get the total order 136.6 billion IDR with a 5% recharge fee. The sales is forecasted with total value 6.8 billion IDR with 27.6% net profit. This business plan is profitable because the IRR is 113.6% in four years payback period, and the ROI result is positive 72.9%.