DIGITAL BARTER SYSTEM: FACILITATING SUSTAINABLE CONSUMPTION THROUGH WEB-BASED PLATFORM FOR GOODS EXCHANGE

Abstract

In today's digital era, impulsive consumer behavior, influenced by pervasive advertising and ever-changing trends, leads to the accumulation of underused possessions in households, posing challenges for both individuals and the environment. Barter trade, as an alternative economic model, encounters hurdles in its contemporary application, particularly concerning the exchange of goods. The inefficiencies and inconveniences associated with traditional barter systems have hindered their adoption and effectiveness in modern society. This study aims to address these challenges by examining the efficacy of digital platforms in enhancing the efficiency and accessibility of barter trading. By leveraging technology, digital barter systems can potentially transform the way goods are exchanged, offering a more sustainable and user-friendly approach. The main focus of this study revolves around two key features: the Intuitive Swipe Feature and the Auto Recommendation Based on Location. These features are designed to streamline the barter process, making it easier for users to find and exchange items that meet their needs and preferences. By exploring the impact of these innovations, this study seeks to contribute to the development of more effective and sustainable barter systems in the digital age.