DIGITAL BARTER SYSTEM: FACILITATING SUSTAINABLE CONSUMPTION THROUGH WEB-BASED PLATFORM FOR GOODS EXCHANGE

Abstract

In today's digital era, impulsive consumer behavior, influenced by pervasive advertising and ever-changing trends, leads to the accumulation of underused possessions in households, posing challenges for both individuals and the environment. Barter trade, as an alternative economic model, encounters hurdles in its contemporary application, particularly concerning goods exchange. This study aims to address these challenges by examining the efficacy of digital platforms in enhancing barter trading efficiency. The main focus of this study revolves around two key features: Intuitive seamless messaging systems and Auto Recommendation for Predicting Product Trends Based on Top Categories. The messaging system plays a crucial role in fostering trust and transparency among barterers, facilitating negotiations, discussing item conditions, and coordinating exchanges. Effective communication reduces misunderstandings and ensures a smoother exchange process, thereby enhancing the overall user experience and fostering a community-driven environment. Additionally, the auto recommendation feature empowers users with automated insights into the latest trends in product listings, enabling barterers to stay informed and make informed decisions. By streamlining the process of finding suitable items for trade, this functionality contributes to a more seamless and enriching bartering experience, ultimately enhancing user engagement and satisfaction.