Abstract:
The existence of photo studios is important because they not only create
images, but also provide creative experiences for individuals and businesses. In
the ever-growing social media ecosystem, photo studios help individuals create
a visual identity, while commercial photo studios provide visual solutions for
brands to connect with their audiences. In the midst of these changes, photo
studios have evolved from places where images are taken to creative spaces
where visions and stories are realised.
Choosing the right photo studio can be a daunting task for clients,
especially those unfamiliar with the industry. With so many options available,
customers may find it difficult to identify the right photo studio that meets their
needs and provides quality services. In addition, customers may not have a clear
understanding of the different types of photographic services offered by photo
studios, or may have specific preferences that are difficult to articulate. This
can make it difficult for businesses to effectively market their services and
attract new customers.
To address these issues, a recommendation system that uses
collaborative filtering techniques can provide personalised recommendations to
customers based on their preferences and previous interactions with the
platform. By analysing a customer's preferences, such as the type of
photography service required and location, the recommendation system can
accurately match them with a photography studio that meets their specific
requirements.
Implementing such a recommendation system can lead to a better
customer experience, increased customer satisfaction and ultimately better
business results for photo studios. Customers will be able to discover new photo
studios that match their preferences, while photo studios will be able to
effectively market their services and connect with potential customers. In
addition, the recommendation system can help bridge the gap between
customers and photo studios, leading to better communication and
understanding between the two parties.
