BRIDGING THE EFFECTIVENESS OF TECHNOLOGY SCOPE: EXTENDING THE IMPACT OF CSR360 BEYOND CORPORATE BOUNDARIES

Abstract

Corporate social responsibility (CSR) is a company commitment to manage its business activities' impact on communities and the environment responsibly. Awareness of the importance of the CSR led the study to examine the potential for CSR programs to improve human resources and provide broader social benefits. However, in practice there are still obstacles, both from the hard side of society to get funding for social activities, and from the side of companies that face challenges for effectively managing CSR programs. Major problems arise include difficulties in obtaining financial resources, fragmented program management, transparency reporting on impact, and less partnerships' equilibrium with communities. To answer that, the study proposed the development of a digital platform that could bridge society and corporations. The platform is designed to provide an integrated project management system, guarantee transparent reporting and accountable, and open opportunities for sustainable collaboration. Research analysis shows constraints on financial, social and technological aspects that affect the effectiveness of CSR programs. Thus, the proposed solutions include the provision of project management systems to simplify flow, impact and documentation monitoring mechanisms as a basis for open evaluation, and the chatbot integration as an interaction and dissemination of information to the user. Through a comprehensive approach, the study is expected to overcome existing obstacles and maximize the positive contributions of CSR programs for both society and the environment.