THE INFLUENCE OF FINANCIAL TECHNOLOGY, FINANCIAL LITERACY, AND CONSUMPTIVE BEHAVIOR ON INTEREST IN APPLYING ONLINE LOANS AMONG GENERATION Z

Abstract

The rapid advancement of financial technology (fintech) has transformed the financial sector, particularly in providing easier access to online loan services. Generation Z, as the dominant users of digital platforms, has shown a significant tendency to utilize these services, which raises concerns about the influence of financial literacy and consumptive behavior on loan decision-making. This study aims to examine the influence of financial technology, financial literacy, and consumptive behavior on the interest in applying for online loans among Generation Z in Indonesia. The research applies a quantitative approach with a survey method, using purposive sampling of 100 respondents aged 13–28 years who know or have used online loan applications. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that financial technology (t = 3.712; p = 0.000), financial literacy (t = 4.663; p = 0.000), and consumptive behavior (t = 4.875; p = 0.000) each have a positive and significant influence on the interest in applying for online loans. These findings indicate that technological ease of access, financial knowledge, and consumption tendencies simultaneously contribute to the rising interest of Generation Z in online loan services.