Abstract:
Since the earlier of 2020, Indonesia has been fighting against Covid-19 and currently there
have been more than four thousand people infected by Covid-19 per day. This raises fears of
all sectors especially in business. All regulations and policies such as social distancing, health
protocols, work from home, travel restrictions, and self-isolation at home have been
implemented by the government. As a result, all workforce must be reduced in all economic
sectors, which causes an increase in the number of unemployed. If schools and offices are
closed, some of the populations are influenced to change their life into a healthy lifestyle in
order to prevent any disease that will come to them. This case will impact to their trust towards
the food-seller and they will decide whether they purchase or not. Hence, this research explains
about the influence of the lifestyle towards purchase decision through customer trust as the
mediating variable. The variables of this research such as the dimensions of lifestyle (activity,
interest, and opinion) as independent variables, purchase decision as dependent variable,and
customer trust as the mediating variable. This research is a quantitative research which using
SmartPLS 3.0 (Partial Least Square Structural Equation Model). The online questionnaire
spread to 171 respondents by snowball sampling. The result show that the positive influence of
lifestyle (activity, interest, and opinion) on purchase decision. In additional, the lifestyle
positive influence on purchase decision trough trust as the intervening variable.
