LEGAL ANALYSIS OF CONSUMER PROTECTION RELATED TO BREACH OF CONTRACT BY E-COMMERCE

Abstract

The aim of the research is to analyze and describe two identification problems such as: firstly, the law protection for consumer through business breach of e-commence contract; secondly, the way in solving the problem of business breach of e-commerce contract. The method for this research is normative-empirical, the combination between the law research of normative and empirical law. It is selected because of norm analyzing regarding to the consumer protection through breach business contract of field research. The approach for this research is the Constitution and case study. The law analysis procedure uses descriptive qualitative research;it is not only investigating the right fact but also giving the understanding about the consumer protection through business breach of e-commerce. The result of this research found that: firstly, UUPK is not already yet to protect the consumer through business breach contract of e-commerce. UUPK only gets the internal problem (local) and the limited transaction only as a conventional. Secondly, the law effort for disadvantaged consumer of business breach contract of e-commerce (Lazada) is solving the non litigation dispute ADR. The mechanisms of ADR that can be choose are ADR because of range scope and offer the effective solution, efficient and fast.