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Showing 10 out of a total of 20 results for community: School of Business.
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THE INFLUENCE OF BRAND AMBASSADOR, SPONSORSHIP EVENT, AND ELECTRONIC WORD-OF-MOUTH ON TOKOPEDIA PURCHASE INTENTION DURING COVID-19 PANDEMIC
Siregar, Sinta Claudia
(
PRESIDENT UNIVERSITY
,
2021
)
A COMPARATIVE STUDY OF SOCIAL COMMERCE AND E-COMMERCE TOWARDS FACTORS OF PURCHASE INTENTION MODERATED BY AGE AND GENDER
Dharma, Cokorda Gede Agung Prameswara Satrya
(
President University
,
2022
)
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING
Rahman, Rani Artsani
(
President University
,
2022
)
COMPARATIVE STUDY TIKTOK AND INSTAGRAM ADS ON BRAND AWARENESS, BRAND ATTITUDE, AND PURCHASE INTENTION MODERATED BY AGE AND GENDER
Monica, Zefanya Ezya
(
President University
,
2022
)
FACTORS AFFECTING THE PURCHASE INTENTION TO SELEBGRAM-OWNED STORE: GREATER JAKARTA CUSTOMERS’ PERSPERCTIVE
Kaban, Natalia Anggraini
(
PRESIDENT UNIVERSITY
,
2021
)
SOCIAL MEDIA CONTRIBUTION TO INCREASE THE GENERATION Z PURCHASE INTENTION ON BUYING SMALL-MEDIUM ENTERPRISES (SMEs) PRODUCT (STUDY OF TIKTOK)
Aprilia, Venita Salsabila
(
President University
,
2022
)
THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
Pitaloka, Afifah Dian
(
President University
,
2022
)
THE EFFECT OF BRAND IMAGE, BRAND TRUST, BRAND AWARENESS AND BRAND EXPERIENCE ON PURCHASE INTENTION (THE CASE OF UNGGUL RENT CAR, JAKARTA)
Hadi, Milena Kartika
(
President University
,
2022
)
THE INFLUENCE OF VISUAL MERCHANDISING, CONTENT MARKETING, AUDIO, PRICE, AND PAYMENT IN INSTAGRAM ADVERTISEMENT TO PURCHASE INTENTION ON FASHION PRODUCTS
Amarjad, Nouval Jahzi
(
President University
,
2022
)
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE ON PURCHASE INTENTION TOWARDS SCARLETT PRODUCT IN BEKASI CITY
Sinulingga, Syara Civita
(
President University
,
2022
)
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Purchase Intention (20)
Brand Image (7)
E-commerce (4)
Celebrity Endorsement (3)
Generation Z (3)
Instagram (3)
Brand Ambassador (2)
Brand Awareness (2)
Content Marketing (2)
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2020 (10)
2022 (8)
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