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Showing 3 out of a total of 3 results for community: School of Business.
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THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASING INTENTION OF FIRST MEDIA (A STUDY CASE OF PAY CABLE TV IN LIPPO CIKARANG)
Dwimelika, Lutfiajeng Nur
(
President University
,
2016
)
THE IMPACT OF BRAND EQUITY ELEMENTS ON CUSTOMER PURCHASE INTENTION (TOYOTA AVANZA IN EAST JAKARTA AS A STUDY CASE)
Irawan, Jonathan Canny
(
President University
,
2015
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
,
2015
)
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Author
Dwimelika, Lutfiajeng Nur (1)
Irawan, Jonathan Canny (1)
Karina, Nurul (1)
Subject
Brand Association (3)
Brand Awareness (3)
Perceived Quality (3)
Purchase Intention (3)
Brand Loyalty (2)
Brand Equity (1)
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Date Issued
2015 (2)
2016 (1)
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