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THE ANALYSIS OF PURCHASE DECISION OF NIKE’S SHOES PRODUCT
Pranoto, Gilang Wahyu
(
President University
,
2018
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE DECISION CASE STUDY OF BANK MANDIRI MOBILE MONEY E-CASH
Aditya, Kurniantio
(
President University
,
2016
)
THE ANALYZING OF CUSTOMER PURCHASE DECISION BEHAVIOR IN INDONESIA (CASE STUDY OF XIAOMI SMARTPHONE)
Xiao, Chen Ming Xiao
(
President University
,
2019
)
THE INFLUENCE OF BRAND IMAGE, PRICE AND PROMOTION ON OPPO SMARTPHONES PURCHASE DECISION
Pamungkas, Berlian Novian
(
President University
,
2019
)
FACTORS INFLUENCING PURCHASE DECISION OF ECOMMERCE CUSTOMERS MEDIATED BY PURCHASE INTENTION: A CASE IN GREATER JAKARTA
Christianto, Antonny
(
President University
,
2020
)
THE INFLUENCE OF BRAND COLLABORATION, BRAND IMAGE, AND SOCIAL MEDIA INFLUENCER ON CUSTOMER PURCHASE DECISION (STUDY CASE OF SEPATU COMPASS)
Pangetsu, Brahmantyo
(
President University
,
2022
)
THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY, AND PROMOTION TOWARDS PURCHASE DECISION OF XL AXIATA SIM CARD IN JABODETABEK
Ihsan, Rakan Naufal
(
President University
,
2022
)
THE INFLUENCE OF SOCIAL MEDIA, BRAND AMBASSADOR, AND BRAND IMAGE TOWARD XIAOMI SMARTPHONE PURCHASE DECISION (STUDY CASE IN INDONESIA)
Putra, Ratzali Dewantara
(
President University
,
2022
)
THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE DECISION: A CASE STUDY OF A LOCAL FASHION BRAND
Kusuma, Dewa Made Adi Pranayanata
(
President University
,
2023
)
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND PRICE ON PURCHASE DECISION THROUGH BRAND IMAGE AS INTERVENING VARIABLE (GOJEK CASE STUDY IN JABODETABEK)
Kembaren, Edward Barent Bastanta S.
(
President University
,
2024
)
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Aditya, Kurniantio (1)
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Brand Image (12)
Purchase Decision (12)
Price (6)
Promotion (4)
Product Quality (3)
Brand Ambassador (1)
Brand Association (1)
Brand Collaboration (1)
Brand Loyalty (1)
Celebrity Endorsement (1)
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2022 (3)
2019 (2)
2025 (2)
2016 (1)
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2023 (1)
2024 (1)
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