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Showing 7 out of a total of 37 results for community: School of Business.
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THE USAGE OF SOCIAL MEDIA INFLUENCE BRAND AWARENESS TOWARDS PURCHASE DECISION: THE CASE OF CAFÉ IN JAKARTA
Isca, Chika Ari
(
President University
,
2020
)
STRATEGI WORD OF MOUTH DALAM MENINGKATKAN BRAND AWARENESS PADA CIKARANG PARTY PLANNER
Cahyani, Deviana
(
President University
,
2020
)
DOMINANT FACTORS IN BRAND EQUITY THEORY THAT STIMULATE THE LAPTOP PURCHASE DECISION: STUDY IN CIKARANG
Sinurat, Winner Zona
(
President University
,
2019
)
ANALYSIS HOW PERCEIVED PRICE, PERCEIVED QUALITY AND BRAND AWARENESS AFFECTING CUSTOMER SATISFACTION TOWARDS REPURCHASE INTENTION OF OTT AND VOD IN BEKASI: THE CASE OF DISNEY+
Ramadhani, Azka
(
President University
,
2022
)
SOCIAL MEDIA CONTRIBUTION TO INCREASE THE GENERATION Z PURCHASE INTENTION ON BUYING SMALL-MEDIUM ENTERPRISES (SMEs) PRODUCT (STUDY OF TIKTOK)
Aprilia, Venita Salsabila
(
President University
,
2022
)
THE EFFECT OF BRAND IMAGE, BRAND TRUST, BRAND AWARENESS AND BRAND EXPERIENCE ON PURCHASE INTENTION (THE CASE OF UNGGUL RENT CAR, JAKARTA)
Hadi, Milena Kartika
(
President University
,
2022
)
IMPACT OF INFLUENCER ENDORSEMENT, BRAND AMBASSADOR, AND BRAND AWARENESS ON PURCHASE DECISION (A CASE STUDY OF ERIGO BRAND)
Ryan, Russel
(
President University
,
2022
)
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Aprilia, Venita Salsabila (1)
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Brand Awareness (37)
Perceived Quality (22)
Brand Loyalty (20)
Brand Association (19)
Brand Equity (11)
Purchase Decision (7)
Purchase Intention (6)
Purchasing Decision (6)
Customer Satisfaction (4)
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