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THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER'S ATTITTUDE TOWARD BRAND AND PURCHASE INTENTION IN LOCAL FASHION BRAND

Komalasari, Farida; Indri Vania Celintya Silalahi (PRESIDENT UNIVERSITY, 2020)

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- Komalasari, Farida; Indri Vania Celintya Silalahi (1)
Date Issued
- 2020 (1)
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