Browsing International Conference by Subject "Strategic entrepreneurship, radical innovation, incremental innovation, confirmation, perceived enjoyment, satisfaction, customer engagement, continuance intention, multi-sided platform"

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Examining the Effect of Radical Innovation and Incremental Innovation on Leading E-Commerce Startups by Using Expectation Confirmation Model

Gunawan, Frengky; Adhi Setyo Santoso; Andi Ina Yustina; Filda Rahmiati (Elsevier BV, 2022)

The purpose of this study is to compare the effect of strategic entrepreneurship through different innovation approach between two leading digital multi-sided platform (MSP) e-commerce startups, Bukalapak, that use incremental ...

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