TASK MANAGEMENT SYSTEM FOR BRAND ADVERTISING ACTIVITY IN SOCIAL MEDIA BUSINESS OF PT TRIBUN DIGITAL ONLINE (TRIBUNNEWS.COM)

Abstract

As a large online news site in Indonesia, Tribunnews.com has many readers every day, and this makes Tribunnews.com have a large of followers on their social media business, for example, on Instagram of tribunnews.com there are 900,000+ followers. This makes many brands interested to do the advertising on the social media business of Tribunnews.com. Therefore, proper management must be carried out to regulate the advertising of various brands to run as they should. This thesis will discuss the establishment of the Task Management System to manage and control the assignation of the task for brand advertising activity in compliance with PT. Tribun Digital Online (Tribunnews.com) standards. The aspect that will be managed in this system is the delivery of the assignments among all responsible divisions until it gives a report to the client. This system will help to control the delivery of the tasks for every employee in Sales, Marketing, and Design Team and managed by the Head of Advertising. This system will provide the selection to help every employee choose the right colleague for task assignation. It also has a personal notification to the assignee of the task and reports to check the performance of every employee. So, the time management in the execution of tasks can be well controlled to produce better performance in realizing advertising materials that meet the requirements given by the client.