President University Repository

Browsing 2018 by Subject "Conspicuous Consumption"

Browsing 2018 by Subject "Conspicuous Consumption"

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  • Chairy; Jhanghiz Syahrivar (EAI, 2018)
    Brand Jealousy is one of the most important constructs in marketing yet it gains little attention from researchers. Previous research showed that this variable is the predictor of behavioral intention such as intention ...

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