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THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER'S ATTITTUDE TOWARD BRAND AND PURCHASE INTENTION IN LOCAL FASHION BRAND
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| dc.contributor.author | Komalasari, Farida; Indri Vania Celintya Silalahi | |
| dc.date.accessioned | 2022-07-08T04:06:06Z | |
| dc.date.available | 2022-07-08T04:06:06Z | |
| dc.date.issued | 2020 | |
| dc.identifier.isbn | 978-623-92798-8-2 | |
| dc.identifier.uri | http://repository.president.ac.id/xmlui/handle/123456789/7657 | |
| dc.language.iso | en | en_US |
| dc.publisher | PRESIDENT UNIVERSITY | en_US |
| dc.title | THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER'S ATTITTUDE TOWARD BRAND AND PURCHASE INTENTION IN LOCAL FASHION BRAND | en_US |
| dc.type | Book | en_US |
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