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FRAMING KEKERASAN TERHADAP PEREMPUAN: ANALISIS PEMBERITAAN KASUS SELEBGRAM CUT INTAN NABILA DI KOMPAS.COM DAN DETIK.COM DENGAN TEORI ZHONGDANG PAN DAN GERALD M. KOSICKI

Darmawan, Jesica Intan (President University, 2025)

Penelitian ini menganalisis konstruksi pemberitaan kasus kekerasan dalam rumah tangga (KDRT) yang dialami selebgram Cut Intan Nabila pada media Kompas.com dan Detik.com dengan menggunakan model framing Zhongdang Pan dan ...

THE INFLUENCE OF TRUSTWORTHINESS, EXPERTISE, AND ATTRACTIVENESS OF INFLUENCER ON CONSUMER TRUST IN WARDAH PRODUCTS AMONG GEN Z

Hasanusi, Talitha Khalilah (President University, 2025)

This study aims to deeply analyze how influencer credibility, measured through the factors of Trustworthiness, Expertise, and Attractiveness, influences Consumer Trust in Wardah products among Generation Z. Using a ...

THE INFLUENCE OF LINKEDIN MOTIVATIONAL NARRATIVE EXPOSURE ONGEN Z'S SELF- PERCEPTION MODERATED BY PERSONAL BRANDING AND SOCIAL MEDIA INFLUENCE

Margaretha, Angeline Yessica (President University, 2025)

Thisstudy investigates the influence of LinkedIn motivational narrative exposure on Generation Z’sself-perception, with personal branding and social media influence tested as moderating variables. Using a quantitative ...

A MULTIMODAL DISCOURSE ANALYSIS OF THE "FRIDAY BLESSING" VIDEOS BY @SHATURDAY

Handayani, Lidya Alviona (President University, 2025)

This study examines how digital philanthropy is semiotically represented in TikTok content under the theme “Jumat Berkah” (Friday Blessing) created by Shadira Firdausi Firdausi (@Shaturday). Employing a Multimodal Discourse ...

EFFECTIVE AND EFFICIENT USE OF FINANCIAL MANAGEMENT AS A PRODUCER OF THE FILM WES KOLO TITI MANGSANE: WAYANG ORANG BHARATA DOCUMENTARY

Pangaribuan, Grecceka Febriyanti (President University, 2025)

This study discusses the role of producers in the design and implementation of the independent documentary film Wes Kolo Titi Mangsane: Wayang Orang Bharata using a low- budget approach. As a producer, the author ...

THE INFLUENCE OF PRODUCT QUALITY AND VIRALITY ON OVERCONSUMPTION BEHAVIOR IN SONNY ANGEL PRODUCTS, WITH FoMO AS A MEDIATING VARIABLE

Tahira, Rieke Ayu (President University, 2025)

This research investigatesthe influence of product quality and virality on overconsumption behavior of Sonny Angel products, with Fear of Missing Out (FoMO) as a mediating variable. The study is theoretically based on the ...

INCREASING BRAND AWARENESS OF PT. SAMUDRA IMAJI INSPIRA USING GUERRILLA MARKETING THEORY

Dermawan, Jusuf Rizky (President University, 2025)

This Final Project Report details the implementation of a Guerrilla Marketing strategy to boost the brand awareness of PT. Samudra Imaji Inspira, a startup company in the literacy sector with budget limitations. The ...

VISUAL BRANDING OF SKINTIFIC ON INSTAGRAM: A VISUAL GRAMMAR STUDY OF THE 5X CERAMIDE BARRIER MOISTURIZER

Rochayani, Astrie (President University, 2025)

This study analyzes visual grammar elements in Instagram content posted by @skintificid, focusing on promotion of the "5x Ceramide Barrier Moisturizer. Using Kress and van Leeuwen's (2006) visual grammar framework, it ...

THE INFLUENCE OF DIGITAL COLLABORATION, TECHNOLOGY ADOPTION, AND COMMUNICATION EFFICIENCY ON COMMUNICATION EFFECTIVENESS AMONG GEN Z EMPLOYEES

Hutabarat, Muhammad Harits (President University, 2025)

Rapidly developing digital technology has influenced changes in communication patterns in the workplace, especially for Gen Z employees who are known as a generation that is digitally literate. This study aims to analyze ...

THE APPLICATION OF THE THREE-ACT STRUCTURE IN SCREENPLAY WRITING: A CASE STUDY OF “JEJAK TANPA ARAH”

Grasilia, Viola Aqilah (President University, 2025)

The screenplay Jejak Tanpa Arah is inspired by the social phenomenon of emotional neglect within families, an issue still commonly experienced by children and one that results in psychological impacts such as loneliness, ...

IMPLEMENTATION OF MARKETING COMMUNICATION STRATEGY AND SOCIAL MEDIA MANAGEMENT OF VIVIAN PERFUMERY

Maritsa, Melviana (President University, 2025)

This final project focuses on the marketing communication strategy and social media management of Vivian Perfumery, a local perfume brand. Using the AISAS model, PESO, and 3O+1I frameworks, the project implemented ...

THE INFLUENCE OF SOCIAL MEDIA EXPOSURE AND INTERPERSONAL COMMUNICATION INTENSITY ON THE EFFECTIVENESS INTERPERSONAL COMMUNICATION OF COLLEGE STUDENTS WITH FAMILY COMMUNICATION PATTERNS AS MODERATORS

Tatipikalawan, Delvira Novianti (President University, 2025)

This study aims to examine the influence of social media exposure and interpersonal communication intensity on the effectiveness of college students' interpersonal communication, with family communication patterns as a ...

ANALYSIS OF THE CHARACTERISTICS OF BU PRANI IN THE FILM “BUDI PEKERTI” BY WREGAS BHANUTEJA

Daradjat, Djakiyyah Daud (President University, 2025)

This study aims to analyze the construction of Bu Prani's character in the film Budi Pekerti through dialogue, expressions, and visual signs. Using qualitative semiotic methods, the study examines key scenes that represent ...

INCREASING BRAND AWARENESS OF PT. SAMUDRA IMAJI INSPIRA USING GUERRILLA MARKETING THEORY

Permatasari, Angel (President University, 2025)

This Final Project Report details the implementation of a Guerrilla Marketing strategy to boost the brand awareness of PT. Samudera Imaji Inspira, a startup company in the literacy sector with budget limitations. The ...

INCREASING BRAND AWARENESS OF PT. SAMUDRA IMAJI INSPIRA USING GUERRILLA MARKETING THEORY

Permatasari, Angel (President University, 2025)

This Final Project Report details the implementation of a Guerrilla Marketing strategy to boost the brand awareness of PT. Samudera Imaji Inspira, a startup company in the literacy sector with budget limitations. The ...

SAUSSUREAN SEMIOTICS OF BRAND IDENTITY IN TELEKOM MALAYSIA’S TELEGRAPH MUSEUM GAMIFICATION MASTHEAD, POP UP TREASURES, AND MASCOT DESIGNS

Athursina, Amani (President University, 2025)

In today’s digital era, museums integrate digital tools to adapt to evolving societal expectations especially for the younger generation. The Telegraph Museum, under the initiative of Telekom Malaysia, has introduced a ...

DOCUMENTER RESEARCHER OF WES KOLO TITI MANGSANE: WAYANG ORANG BHARATA DOCUMENTARY

Waluyo, Lady Yovinda (President University, 2025)

The Bharata Wayang Orang Theatre is one of the few traditional performing arts centers that still survives amid the tide of modernization in Jakarta. However, the existence of wayang orang faces various challenges, such ...

THREE ACT STRUCTURE BUILDS CHARACTER DEVELOPMENT IN THE FICTION FILM SCENARIO “SUNNY’S STORY”

Paramitha, Ni Luh Ayu Meinda Pradnya (President University, 2025)

Creative writing requires a clear narrative structure so that the story can be conveyed effectively and interestingly. Film script writing uses the popular Three Act Structure theory as a starting point before beginning ...

APPLYING THE THREE – ACT STRUCTURE TO CONSTRUCT THE EMOTIONAL TRANSFORMATION OF THE MAIN CHARACTER IN THE SCREENPLAY “TINGGAL TAPI TAK PULANG”

Novianty, Enggi (President University, 2025)

Writing the screenplay Tinggal Tapi Tak Pulang applies the Three-Act Structure to shape a narrative that emphasizes the emotional transformation of the main character. This structure is used to build a clear storyline ...

THE INFLUENCE OF EASE OF USE AND SOCIAL PERCEPTION ON THE POPULARITY OF CANVA APPLICATION WITH USER SATISFACTION AS AN MEDIATING VARIABLE

Padang, Stephany Grace (President University, 2025)

This research examines the effects of Ease of Use (X1) and Social Perception (X2) on the Popularity (Y) of the Canva application, with User Satisfaction (Z) as a mediating variable. The study is theoretically grounded in ...

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