Browsing by Subject "Halal Awareness"

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FACTORS INFLUENCING PURCHASE INTENTION TOWARD HALAL COSMETICS PRODUCT AMONG FEMALE MUSLIM IN ACEH, INDONESIA

Hardiyanti, Siti (President University, 2019)

Purpose – The purpose of this study is to investigate the Attitude and Purchase Intention of halal cosmetics product among female Muslim at Aceh, Indonesia. The independent variables of this research are Halal Knowledge, ...
THE INFLUENCE OF HALAL AWARENESS, HALAL CERTIFICATION, HALAL MARKETING TOWARD CUSTOMERS PURCHASE INTENTION: A STUDY OF FOOD CONSUMPTION IN JAKARTA

XINGFANG, WANG (President University, 2019)

This research was intention to find out the influence between halal awareness,halal certification, halal marketing and customer purchase intention. A sample of 152 respondents in Jakarta area in Indonesia were chosen ...
PURCHASE INTENTION FOR HALAL LABEL PRODUCTS: AN EVIDENCE FROM INDONESIA

Adityo, Aldwi Febri (President University, 2018)

Purpose - The purpose of this research is to investigate the intention to purchase of halal label food or products in West Java, Indonesia. The independent variables are Halal Marketing, Islamic Brand, Product Ingredient, ...

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