• A study of Korean drama and Indonesian teenager’s perception on images of South Korea as a potential tourist destination 

  Titania, Dita Dwi Maura; Jony Oktavian Haryanto (Universitas Surabaya, 2022)

  The popularity of Korean culture among teenagers around the world has made many teenagers, including Indonesian teenagers, affected by this culture. This Korean culture well known as Korean Wave or Hallyu. Korean Wave or ...
• Understanding The 4th Market of Children as Consumers 

  Mulyawan, Agusanto; Jehan Nabilah; Silvia Irawan; Jony Oktavian Haryanto (IPMI, 2022)

  There are some aspects that can impact a consumer's purchase decision. Before purchasing a product or using a service, a consumer will examine a number of things. In addition to this study, there is an unconscious ...
• The Role of Woman Preachers to Empower Torajan People’s Economy 

  Haryanto, Jony Oktavian; et al. (STT Simpson, 2022)

  The Role of Woman Preachers to Empower Torajan People’s Economy. The aim of this research is to analyze the role of woman preachers to empower Torajan people’s economy. It used qualitative phenomenology research. The data ...
• The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business 

  Agustin, Lidia; Jony Oktavian Haryanto; Liza Agustina Maureen Nelloh (IPMI, 2021)

  The situation of the 2019 presidential election was enough to take the attention of many parties in Indonesia because there were several con􀀮licts. With the situation of the last presidential election, the researchers ...
• The Factors Influencing Repurchase Intention of Craft Beer Tuatara 

  Yuswanda, Siti Rahmawati; Jony Oktavian Haryanto; Donald Samuel Slamet Santosa (President University, 2021)

  The existence of craft beer in Indonesia has not been widely known. However, the intention of consuming craft beer is relatively high as the sales of PT. Beervana has been increasing. The main objective of this research ...

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