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THE INFLUENCE OF WEBSITE QUALITY ON EMOTION TOWARDS PURCHASE INTENTION (A SURVEY IN GREATER JAKARTA, INDONESIA)
Tulangow, Natasha Larissa
(
President University
,
2020
)
THE INFLUENCE OF STORE ENVIRONMENT, PRODUCT ASSORTMENT, AND EMOTION IN BUILDING MATERIAL STORE GREATER JAKARTA TOWARD IMPULSE BUYING AND PURCHASE INTENTION
Sativa, Oriza
(
President University
,
2020
)
FACTORS INFLUENCING PURCHASE DECISION OF ECOMMERCE CUSTOMERS MEDIATED BY PURCHASE INTENTION: A CASE IN GREATER JAKARTA
Christianto, Antonny
(
President University
,
2020
)
THE INFLUENCE OF DINESERVE ON CUSTOMER SATISFACTION AND PURCHASE INTENTION: A STUDY OF KFC RESTAURANT IN INDONESIA
Vallent
(
President University
,
2020
)
THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA
Chianardi, David Hosanna
(
President University
,
2020
)
FACTORS INFLUENCING PURCHASE INTENTION IN THE SOCIAL COMMERCE: THE CASE OF MAKEUP PRODUCTS FOR INSTAGRAM USERS IN THE GREATER JAKARTA
Febiora, Varas
(
President University
,
2020
)
THE IMPACT OF THE PRESIDENTIAL AFFILIATION, CELEBRITY ENDORSEMENT, PRODUCT VARIATION AND BRAND IMAGE TO PURCHASE INTENTION OF SANG PISANG PRODUCTS
Agustin, Lidia
(
President University
,
2020
)
LOVE IS LOVE: ATTITUDE TOWARDS TRANSSEXUAL CELEBRITY ENDORSEMENT IN A RELIGIOUSLY CONSERVATIVE COUNTRY
Sitorus, Vina Anggi
(
President University
,
2020
)
THE ANALYSIS OF FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION IN AN ONLINE RETAILER (THE CASE OF LAZADA INDONESIA)
Hartono, Rifky Dwi
(
President University
,
2020
)
GENERATION Y AND Z GREENWASHING PERSPECTIVES ON RETAIL PRODUCT
Biofani, Dema
(
President University
,
2020
)
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Author
Chianardi, David Hosanna (2)
Agustin, Lidia (1)
Anggraeni Permatasari (1)
Biofani, Dema (1)
Christianto, Antonny (1)
Febiora, Varas (1)
Hartono, Rifky Dwi (1)
Sativa, Oriza (1)
Sitorus, Vina Anggi (1)
Tulangow, Natasha Larissa (1)
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Subject
Purchase Intention (11)
Brand Image (4)
Perceived Value (3)
Celebrity Endorsement (2)
E-commerce (2)
Emotion (2)
Price Fairness (2)
Product Packaging (2)
Trust (2)
Cognitive Appraisal (1)
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Date Issued
2020 (11)
Has File(s)
Yes (11)