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THE INFLUENCE OF BRAND EQUITY TOWARD CUSTOMER BUYING DECISION ON COSMETIC PRODUCT IN JAKARTA
Febriyanti, Nurinda
(
President University
,
2014
)
ANALYSIS ON THE IMPACT OF BRAND EQUITY TOWARDS CONSUMERS PURCHASING INTENTIONS (CASE STUDY ADIDAS FUTSAL SHOES)
Arifin, Joudy Marsya
(
President University
,
2014
)
THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS CUSTOMER PURCHASING DECISION (A CASE STUDY OF APPLE IPHONE)
Prastowo, Kevin Adisya
(
President University
,
2014
)
THE IMPORTANCE OF CONSUMER-BASED BRAND EQUITY TOWARDS CONSUMER’S PURCHASING DECISION OF PRESIDENT UNIVERSITY STUDENTS (CASE STUDY OF AQUA)
Winata, Tonny
(
President University
,
2014
)
IMPACT OF BRAND EQUITY ON CUSTOMER PURCHASE INTENTION (NIKE SHOES AS A STUDY CASE)
Tobing, Hardian Ruben Hasiholan Lumban
(
President University
,
2014
)
THE IMPACT OF PERCEIVED QUALITY AND BRAND EQUITY TOWARDS PURCHASING DECISION FOR PERTAMINA (A CASE STUDY OF LPG 12 KG IN TARAKAN CITY)
Wiharja, Agustinus
(
President University
,
2014
)
THE ANALYSIS OF BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF NOKIA SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY)
Putra, Harley Maximiliaan Davy
(
President University
,
2014
)
“THE EFFECT OF PROMOTIONAL MIX AND PERCEIVED QUALITY ON MOTHER’S PURCHASE INTENTION OF SUPER PREMIUM MILK FORMULA FROM MEAD JOHNSON COMPANY IN JAKARTA”
Pertiwi, Nesia Lisa
(
President University
,
2014
)
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Author
Arifin, Joudy Marsya (1)
Febriyanti, Nurinda (1)
Pertiwi, Nesia Lisa (1)
Prastowo, Kevin Adisya (1)
Putra, Harley Maximiliaan Davy (1)
Tobing, Hardian Ruben Hasiholan Lumban (1)
Wiharja, Agustinus (1)
Winata, Tonny (1)
Subject
Perceived Quality (8)
Brand Loyalty (7)
Brand Awareness (6)
Brand Association (4)
Purchase Decision (3)
Brand Associations (2)
Purchase Intention (2)
advertising (1)
brand association (1)
brand awareness (1)
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Date Issued
2014 (8)
Has File(s)
Yes (8)