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THE EFFECT OF BRAND EQUITY TOWARDS STUDENTS DECISION IN CHOOSING PRESIDENT UNIVERSITY AS THEIR COLLEGE (STUDY CASE PRESIDENT UNIVERSITY STUDENTS BATCH 2012)
Hardiansyah, Muhammad Iqbal
(
President University
,
2013
)
THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASING DECISION OF DIETARY SUPPLEMENT PRODUCTS IN ZHENGZHOU CHINA (A CASE STUDY OF AMWAY)
Peng, Wang Shao
(
President University
,
2016
)
THE IMPACT OF BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION TOWARDS PURCHASING DECISION OF POND’S FACIAL WASH IN METROPOLITAN MALL, BEKASI
Hapsari, Mira
(
President University
,
2015
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
,
2015
)
THE INFLUENCE OF PERCEIVED QUALITY, BRAND AWARENESS, BRAND ASSOCIATION, BRAND LOYALTY TOWARDS PURCHASE DECISIONS OF SAMSUNG ANDROID SMARTPHONES (A CASE STUDY OF CONSUMERS IN KARAWANG, WEST JAVA)
S, Virginia SR
(
President University
,
2015
)
THE IMPACT OF PERCEIVED QUALITY AND BRAND EQUITY TOWARDS PURCHASING DECISION FOR PERTAMINA (A CASE STUDY OF LPG 12 KG IN TARAKAN CITY)
Wiharja, Agustinus
(
President University
,
2014
)
THE ANALYSIS OF BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF NOKIA SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY)
Putra, Harley Maximiliaan Davy
(
President University
,
2014
)
DOMINANT FACTORS IN BRAND EQUITY THEORY THAT STIMULATE THE LAPTOP PURCHASE DECISION: STUDY IN CIKARANG
Sinurat, Winner Zona
(
President University
,
2019
)
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Brand Awareness (18)
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