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A COMPARATIVE STUDY OF SOCIAL COMMERCE AND E-COMMERCE TOWARDS FACTORS OF PURCHASE INTENTION MODERATED BY AGE AND GENDER
Dharma, Cokorda Gede Agung Prameswara Satrya
(
President University
,
2022
)
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING
Rahman, Rani Artsani
(
President University
,
2022
)
COMPARATIVE STUDY TIKTOK AND INSTAGRAM ADS ON BRAND AWARENESS, BRAND ATTITUDE, AND PURCHASE INTENTION MODERATED BY AGE AND GENDER
Monica, Zefanya Ezya
(
President University
,
2022
)
SOCIAL MEDIA CONTRIBUTION TO INCREASE THE GENERATION Z PURCHASE INTENTION ON BUYING SMALL-MEDIUM ENTERPRISES (SMEs) PRODUCT (STUDY OF TIKTOK)
Aprilia, Venita Salsabila
(
President University
,
2022
)
THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
Pitaloka, Afifah Dian
(
President University
,
2022
)
THE EFFECT OF BRAND IMAGE, BRAND TRUST, BRAND AWARENESS AND BRAND EXPERIENCE ON PURCHASE INTENTION (THE CASE OF UNGGUL RENT CAR, JAKARTA)
Hadi, Milena Kartika
(
President University
,
2022
)
THE INFLUENCE OF VISUAL MERCHANDISING, CONTENT MARKETING, AUDIO, PRICE, AND PAYMENT IN INSTAGRAM ADVERTISEMENT TO PURCHASE INTENTION ON FASHION PRODUCTS
Amarjad, Nouval Jahzi
(
President University
,
2022
)
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE ON PURCHASE INTENTION TOWARDS SCARLETT PRODUCT IN BEKASI CITY
Sinulingga, Syara Civita
(
President University
,
2022
)
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Author
Amarjad, Nouval Jahzi (1)
Aprilia, Venita Salsabila (1)
Dharma, Cokorda Gede Agung Prameswara Satrya (1)
Hadi, Milena Kartika (1)
Monica, Zefanya Ezya (1)
Pitaloka, Afifah Dian (1)
Rahman, Rani Artsani (1)
Sinulingga, Syara Civita (1)
Subject
Purchase Intention (8)
Brand Image (4)
Instagram (3)
Brand Awareness (2)
Content Marketing (2)
Generation Z (2)
Price (2)
Attractiveness (1)
Audio (1)
Brand Ambassador (1)
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Date Issued
2022 (8)
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Yes (8)