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THE INFLUENCE OF CELEBRITY ENDORSEMENT IN INSTAGRAM TOWARDS CUSTOMER BEHAVIOR AND PURCHASE INTENTION IN HEALTHY FOOD DIET BUSINESS

Nugraha, Rendika; Kunthi A. Kusumawardani; Vinda Octavianie (President University, 2018)

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Author
- Kunthi A. Kusumawardani (1)
- Nugraha, Rendika (1)
- Vinda Octavianie (1)
Subject
- Attitude Toward the Brand (1)
- Celebrity Endorsement (1)
- Purchase Intention (1)
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Date Issued
- 2018 (1)
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