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THE EFFECTIVENESS OF EWOM AS A MODERATING VARIABLE IN PURCHASE INTENTION FOR COSMETIC PRODUCTS IN JAKARTA

Ompusunggu, Florida Valentina (President University, 2018)

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Author
- Ompusunggu, Florida Valentina (1)
Subject
- Brand Image (1)
- Cosmetic Products (1)
- Customer’s Expectation (1)
- EWOM (1)
- Perceived Risk (1)
- Purchase Intention (1)
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Date Issued
- 2018 (1)
Has File(s)
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