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THE ANALYSIS OF PURCHASE DECISION OF NIKE’S SHOES PRODUCT

Pranoto, Gilang Wahyu (President University, 2018)
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND SALES PROMOTION TOWARDS CUSTOMERS BRAND LOYALTY (STUDY CASE: ICE CREAM MAGNUM)

Saputri, Mega Dewanti (President University, 2015)
PURCHASE DECISION ANALYSIS BASED ON PROMOTION, BRAND IMAGE AND PRODUCT QUALITY ON CUSTOMER OF INDONESIA

Kun, Jiang (President University, 2019)
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA SCOOPY DI CIKARANG

Safitri, Ika Nurul (President University, 2019)
THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY, AND PROMOTION TOWARDS PURCHASE DECISION OF XL AXIATA SIM CARD IN JABODETABEK

Ihsan, Rakan Naufal (President University, 2022)
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION OF STARBUCKS READY-TO- DRINK (RTD)

Arof, Nur Anisa Al (President University, 2023)
THE INFLUENCE OF CELEBRITY ENDORSEMENT, PRODUCT QUALITY, AND PRICE ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE OF SOUTH KOREAN SKINCARE IN JABODETABEK AREA

Sopiyah (2023)
FAKTOR KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MELALUI MINAT BELI DAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI PLATFORM LAZADA

Munthe, Reny Tri Juni (President University, 2023)
THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE DECISION: A CASE STUDY OF A LOCAL FASHION BRAND

Kusuma, Dewa Made Adi Pranayanata (President University, 2023)
THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE TOWARD CUSTOMER TRUST IN PURCHASING DECISIONS OF SCARLET WHITENING PRODUCT

Yuniar, Fania Farhana (President University, 2024)

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