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THE ANALYSIS INFLUENCE OF BRAND IMAGE, PRICE, AND PERCEIVED QUALITY TOWARD PURCHASING DECISION FOR UNILEVER PRODUCT (A CASE STUDY OF MAGNUM ICE CREAM IN JAKARTA)

Kosasih, Darren Kristofer (President University, 2015)

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Author
- Kosasih, Darren Kristofer (1)
Subject
- brand image (1)
- perceived quality (1)
- price (1)
- purchase decision (1)
- ... View More
Date Issued
- 2015 (1)
Has File(s)
- Yes (1)