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THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)

Hiep, Ho Hoang (President University, 2018)

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Author
- Hiep, Ho Hoang (1)
Subject
- Brand Image (1)
- Perceived Price (1)
- Perceived Quality (1)
- Perceived Value (1)
- Purchase Intention (1)
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Date Issued
- 2018 (1)
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