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THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE DECISION CASE STUDY OF BANK MANDIRI MOBILE MONEY E-CASH
Aditya, Kurniantio
(
President University
,
2016
)
THE IMPACT OF BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION TOWARDS PURCHASING DECISION OF POND’S FACIAL WASH IN METROPOLITAN MALL, BEKASI
Hapsari, Mira
(
President University
,
2015
)
THE IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, USER SATISFACTION AND SERVICE QUALITY TOWARD BRAND LOYALTY (A CASE STUDY OF FACEBOOK USERS AMONG STUDENTS OF PRESIDENT UNIVERSITY)
Geashinta, Azaria
(
President University
,
2015
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
,
2015
)
THE INFLUENCE OF PERCEIVED QUALITY, BRAND AWARENESS, BRAND ASSOCIATION, BRAND LOYALTY TOWARDS PURCHASE DECISIONS OF SAMSUNG ANDROID SMARTPHONES (A CASE STUDY OF CONSUMERS IN KARAWANG, WEST JAVA)
S, Virginia SR
(
President University
,
2015
)
THE IMPACT OF PERCEIVED QUALITY AND BRAND EQUITY TOWARDS PURCHASING DECISION FOR PERTAMINA (A CASE STUDY OF LPG 12 KG IN TARAKAN CITY)
Wiharja, Agustinus
(
President University
,
2014
)
THE ANALYSIS OF BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF NOKIA SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY)
Putra, Harley Maximiliaan Davy
(
President University
,
2014
)
ANTECEDENTS OF REPURCHASE INTENTION IN THE ICE CREAM INDUSTRY FOR BANDUNG AREA (A CASE OF PT CAMPINA ICE CREAM TBK)
Putri, Nabila Fatha Maulani
(
President University
,
2019
)
EXAMINING THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS BRAND LOYALTY MEDIATED BY CUSTOMER SATISFACTION A CASE OF “MARTHA TILAAR SHOP” STORE
Calista, Levina
(
President University
,
2016
)
ANALYZING THE RELATIONSHIP AMONG INSTORE PROMOTIONS, BRAND PERCEPTION AND BRAND LOYALTY AND THE IMPACT TO CONSUMERS’ PURCHASE INTENTION TO SWITCH HAIR CARE BRAND
Rosyanti
(
President University
,
2014
)
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Calista, Levina (2)
Hadinata, Kenny (2)
Aditya, Kurniantio (1)
Arifin, Joudy Marsya (1)
Febriyanti, Nurinda (1)
Fendila, Silva (1)
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Hardiansyah, Muhammad Iqbal (1)
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Brand Loyalty (34)
Perceived Quality (21)
Brand Awareness (20)
Brand Association (18)
Brand Equity (12)
Purchase Decision (6)
Purchase Intention (6)
Purchasing Decision (6)
Customer Satisfaction (4)
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