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DOMINANT FACTORS IN BRAND EQUITY THEORY THAT STIMULATE THE LAPTOP PURCHASE DECISION: STUDY IN CIKARANG
Sinurat, Winner Zona
(
President University
,
2019
)
THE INFLUENCE OF BRAND TRUST AND BRAND LOVE TOWARDS BRAND LOYALTY AND ITS IMPLICATION ON eWOM
Lauden, Agustina Susiyani
(
President University
,
2018
)
THE INFLUENCE OF BRAND EXPOSURE BY BRAND AMBASSADOR ON SCARLETT WHITENING’S BRAND LOYALTY
Gabriella, Angella Tiara
(
President University
,
2022
)
FACTORS INFLUENCING BRAND LOYALTY AND PURCHASE INTENTION: THE CASE OF FAST FASHION BUSINESS IN GREATER JAKARTA
Tifani, Tira
(
President University
,
2023
)
THE INFLUENCES OF BRAND AMBASSADOR, BRAND AWARENESS, BRAND IMAGE MEDIATED BY BRAND LOYALTY ON NUSHI-NUSHI REPURCHASE INTENTION
Saputera, Gerald Raya
(
President University
,
2024
)
THE IMPACT OF SERVICE QUALITY, CUSTOMER SATISFACTION, WORD-OF-MOUTH, ON BRAND LOYALTY (THE CASE OF PT. BANK RAKYAT INDONESIA)
Ndruru, Erbon Gregorius
(
President University
,
2024
)
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Author
Calista, Levina (2)
Hadinata, Kenny (2)
Aditya, Kurniantio (1)
Arifin, Joudy Marsya (1)
Febriyanti, Nurinda (1)
Fendila, Silva (1)
Gabriella, Angella Tiara (1)
Geashinta, Azaria (1)
Hapsari, Mira (1)
Hardiansyah, Muhammad Iqbal (1)
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Subject
Brand Loyalty (36)
Perceived Quality (22)
Brand Awareness (21)
Brand Association (18)
Brand Equity (12)
Purchase Intention (7)
Purchase Decision (6)
Purchasing Decision (6)
Customer Satisfaction (4)
Brand Image (3)
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2020 - 2024 (4)
2013 - 2019 (32)
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