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THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE ON PURCHASE INTENTION TOWARDS SCARLETT PRODUCT IN BEKASI CITY
Sinulingga, Syara Civita
(
President University
,
2022
)
The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business
Agustin, Lidia
;
Jony Oktavian Haryanto
;
Liza Agustina Maureen Nelloh
(
IPMI
,
2021
)
ETHNOCENTRISM, PATRIOTISM AND THEORY OF PLANNED BEHAVIOR ON CONSUMER PURCHASE INTENTION TOWARDS FRUIT: STUDY IN CIKARANG
Fatiha, Rindu Andita
(
President University
,
2019
)
THE IMPACT OF RETAIL MARKETING MIX TOWARDS MOTHERS’ PURCHASE INTENTION (A CASE OF MOTHERCARE STORE IN JAKARTA)
Desianatya, Ryscha Permata
(
President University
,
2015
)
ANALYSIS OF YOUNG ADULT BEHAVIOR IN PURCHASE INTENTION TOWARDS BRANDED BATIK FASHION APPAREL IN INDONESIA: A CASE STUDY OF TOP 8 MOST EXPENSIVE PRIVATE UNIVERSITIES IN INDONESIA IN 2014
Lestari, Ni Wayan Ayu
(
President University
,
2014
)
PURCHASE INTENTIONS OF YOUNG JAKARTANS’ WOMEN TOWARDS PREMIUM COSMETICS
Bella, Anita
(
2016
)
FACTORS AFFECTING FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAKIN INDONESIA (CASE OF GREATER JAKARTA)
Chianardi, David Hosanna
;
Anggraeni Permatasari
(
ICFBE
,
2020
)
Analisa Peran Customer Online Review dalam Membangun Kepercayaan dan Minat Beli Konsumen pada Produk Perjalanan Wisata Indonesia
Permatasari, Anggraeni
;
Supeni A. Mapuasari
;
Eka Yuliana
;
Miftakhul Janah
(
Telkom University
,
2019
)
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Agustin, Lidia (2)
Chianardi, David Hosanna (2)
Hadinata, Kenny (2)
Kurnia, Wijaya (2)
Adityo, Aldwi Febri (1)
Amarjad, Nouval Jahzi (1)
Andini, Zavira (1)
Anggraeni Permatasari (1)
Anjatsari, Putri (1)
Annisa, . (1)
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Purchase Intention (88)
Brand Image (15)
Price (11)
Perceived Value (9)
Trust (9)
Celebrity Endorsement (8)
Perceived Quality (8)
Perceived Risk (8)
Brand Awareness (6)
Brand Loyalty (6)
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2019 (16)
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2021 (3)
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