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FACTORS INFLUENCING PURCHASE DECISION OF ECOMMERCE CUSTOMERS MEDIATED BY PURCHASE INTENTION: A CASE IN GREATER JAKARTA
Christianto, Antonny
(
President University
,
2020
)
THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA
Chianardi, David Hosanna
(
President University
,
2020
)
THE IMPACT OF THE PRESIDENTIAL AFFILIATION, CELEBRITY ENDORSEMENT, PRODUCT VARIATION AND BRAND IMAGE TO PURCHASE INTENTION OF SANG PISANG PRODUCTS
Agustin, Lidia
(
President University
,
2020
)
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING
Rahman, Rani Artsani
(
President University
,
2022
)
THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
Pitaloka, Afifah Dian
(
President University
,
2022
)
THE EFFECT OF BRAND IMAGE, BRAND TRUST, BRAND AWARENESS AND BRAND EXPERIENCE ON PURCHASE INTENTION (THE CASE OF UNGGUL RENT CAR, JAKARTA)
Hadi, Milena Kartika
(
President University
,
2022
)
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE ON PURCHASE INTENTION TOWARDS SCARLETT PRODUCT IN BEKASI CITY
Sinulingga, Syara Civita
(
President University
,
2022
)
The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business
Agustin, Lidia
;
Jony Oktavian Haryanto
;
Liza Agustina Maureen Nelloh
(
IPMI
,
2021
)
FACTORS AFFECTING FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAKIN INDONESIA (CASE OF GREATER JAKARTA)
Chianardi, David Hosanna
;
Anggraeni Permatasari
(
ICFBE
,
2020
)
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Author
Agustin, Lidia (2)
Chianardi, David Hosanna (2)
Anggraeni Permatasari (1)
Christianto, Antonny (1)
Hadi, Milena Kartika (1)
Jony Oktavian Haryanto (1)
Liza Agustina Maureen Nelloh (1)
Pitaloka, Afifah Dian (1)
Rahman, Rani Artsani (1)
Sinulingga, Syara Civita (1)
Subject
Brand Image (9)
Purchase Intention (9)
Celebrity Endorsement (3)
Perceived Value (2)
President Election (2)
Price Fairness (2)
Product Packaging (2)
Product Variation (2)
Attractiveness (1)
Brand Ambassador (1)
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Date Issued
2020 (4)
2022 (4)
2021 (1)
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Yes (9)