Browsing 05. Undergraduate Theses by Subject "S-O-R model by Mehrabian and Russell"

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THE INFLUENCE OF ONLINE STORE ATMOSPHERE AND LAYOUT DESIGN ON PURCHASE INTENTION BY USING S-O-R MODEL : A CASE STUDY OF BLIBLI.COM CUSTOMERS IN JAKARTA

Ariyanti, Dewi (President University, 2017)

Purpose This research aims to find whether online store atmosphere and layout design influence emotional arousal and attitude toward website. It is also to find the influence of emotional arousal and attitude toward website ...
The Influence of Online Store Atmosphere and Layout Design on Purchase Intention by Using S-O-R Model: A Case Study of Blibli.com Customers in Jakarta

Ariyanti, Dewi (President University, 2017)

Purpose This research aims to find whether online store atmosphere and layout design influence emotional arousal and attitude toward website. It is also to find the influence of emotional arousal and attitude toward ...

Now showing items 1-2 of 2

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