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AN EMPIRICAL STUDY ON CUSTOMER’S SOCIAL MEDIA BEHAVIOR AND THEIR PURCHASE INTENTION: A CASE OF LAZADA.CO.ID IN JAKARTA, INDONESIA
Octaviani, Hilda
(
President University
,
2016
)
THE INFLUENCE OF BRAND EXTENSION TOWARD PURCHASE INTENTION FOR BEAUTY PRODUCTS ("A STUDY CASE OF POND'S IN JAKARTA")
Christina, Grace Yulia
(
President University
,
2016
)
AN EMPIRICAL STUDY ON CUSTOMER’S SOCIAL MEDIA BEHAVIOR AND THEIR PURCHASE INTENTION: A CASE OF LAZADA.CO.ID IN JAKARTA, INDONESIA
OCTAVIANI, HILDA
(
President University
,
2016
)
PURCHASE INTENTIONS OF YOUNG JAKARTANS’ WOMEN TOWARDS PREMIUM COSMETICS
Bella, Anita
(
2016
)
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Author
Bella, Anita (1)
Christina, Grace Yulia (1)
OCTAVIANI, HILDA (1)
Octaviani, Hilda (1)
Subject
Perceived Risk (4)
Purchase Intention (4)
Perceived Value (3)
Social Media (2)
Trust (2)
Brand Image (1)
Brand Trust (1)
Consumer Innovativeness (1)
Consumer Perception Fit (1)
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Date Issued
2016 (4)
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