Browsing Management by Subject "Karawang"

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THE ANALYSIS OF PERCEIVED BRAND GLOBALNESS ON PURCHASE INTENTION OF LEVI’S IN KARAWANG

Damayanti, Siti (President University, 2014)

In Indonesia, global brands existence are keep growing in number, power, and reputation, dominating in almosts every product category. One of the product categories that global brands are found to have strong dominance is ...
THE INFLUENCE OF PERCEIVED QUALITY, BRAND AWARENESS, BRAND ASSOCIATION, BRAND LOYALTY TOWARDS PURCHASE DECISIONS OF SAMSUNG ANDROID SMARTPHONES (A CASE STUDY OF CONSUMERS IN KARAWANG, WEST JAVA)

S, Virginia SR (President University, 2015)

This study is about the influence of perceived quality, brand awareness, brand association, brand loyalty towards purchase decisions of samsung android smartphone in Karawang. The problem stated in this research is about ...

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