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THE EFFECT OF BRAND AWARENESS AND BRAND TRUST TOWARD CONSUMER BUYING DECISION ON ONLINE SHOP ( CASE STUDY OF FORUM JUAL BELI KASKUS AMONG STUDENTS AT PRESIDENT UNIVERSITY)
Hermanto, Fredy
(
President University
,
2013
)
THE EFFECT OF BRAND EQUITY TOWARDS STUDENTS DECISION IN CHOOSING PRESIDENT UNIVERSITY AS THEIR COLLEGE (STUDY CASE PRESIDENT UNIVERSITY STUDENTS BATCH 2012)
Hardiansyah, Muhammad Iqbal
(
President University
,
2013
)
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Author
Hardiansyah, Muhammad Iqbal (1)
Hermanto, Fredy (1)
Subject
Brand Awareness (2)
Brand Association (1)
Brand Loyalty (1)
Brand Trust (1)
Consumer buying decision (1)
Kaskus (1)
Perceived Quality (1)
Quantitative analysis (1)
Students Decision (1)
The Multiple Regressions model (1)
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Date Issued
2013 (2)
Has File(s)
Yes (2)