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Showing 6 out of a total of 6 results for community: Management.
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THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASING INTENTION OF FIRST MEDIA (A STUDY CASE OF PAY CABLE TV IN LIPPO CIKARANG)
Dwimelika, Lutfiajeng Nur
(
President University
,
2016
)
THE IMPACT OF BRAND EQUITY ELEMENTS ON CUSTOMER PURCHASE INTENTION (TOYOTA AVANZA IN EAST JAKARTA AS A STUDY CASE)
Irawan, Jonathan Canny
(
President University
,
2015
)
ANALYSIS ON THE IMPACT OF BRAND EQUITY TOWARDS CONSUMERS PURCHASING INTENTIONS (CASE STUDY ADIDAS FUTSAL SHOES)
Arifin, Joudy Marsya
(
President University
,
2014
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
,
2015
)
SOCIAL MEDIA CONTRIBUTION TO INCREASE THE GENERATION Z PURCHASE INTENTION ON BUYING SMALL-MEDIUM ENTERPRISES (SMEs) PRODUCT (STUDY OF TIKTOK)
Aprilia, Venita Salsabila
(
President University
,
2022
)
THE EFFECT OF BRAND IMAGE, BRAND TRUST, BRAND AWARENESS AND BRAND EXPERIENCE ON PURCHASE INTENTION (THE CASE OF UNGGUL RENT CAR, JAKARTA)
Hadi, Milena Kartika
(
President University
,
2022
)
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Author
Aprilia, Venita Salsabila (1)
Arifin, Joudy Marsya (1)
Dwimelika, Lutfiajeng Nur (1)
Hadi, Milena Kartika (1)
Irawan, Jonathan Canny (1)
Karina, Nurul (1)
Subject
Brand Awareness (6)
Purchase Intention (6)
Perceived Quality (4)
Brand Association (3)
Brand Loyalty (3)
Brand Associations (1)
Brand Equity (1)
Brand Experience (1)
Brand Image (1)
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Date Issued
2015 (2)
2022 (2)
2014 (1)
2016 (1)
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Yes (6)