Performance of the company is an important thing that has to be achieved by any company anywhere, because performance is a reflection of the company's ability to manage and allocate its resources. It can be concluded that ...

The problem of this research was because of many ERP: SAP software implementation failures have been caused by the lack of focus on the “soft issues” such as business process and change management. Employees fear and ...

The Study is conducted in order to find the impact of the marketing mix towards consumer purchasing decision of Blackberry smartphone at President University. Blackberry smartphone market share have been decreasing ...

This study explored factors which influencing the revitalization of brand image of low cost airlines in Indonesia that is perceived negatively by Indonesian people because of various incidents and accidents that often ...

The focus of the skripsi is about influences of Brand Equity to Purchasing Intention by using adidas, particularly adidas futsal shoes. Non probability sampling is used as sampling technique which is purposive sampling. ...

Food is a primary need for every human being. Rice is the staple food that is very much loved by most Indonesian people. As the consumption of rice in Indonesia is very high and important for most Indonesian people, the ...

Brand image and brand experience have been assessed as important of customer satisfaction and customer loyalty. Brand image and brand experience are important because it helps company to achieve higher performance that ...

Notice a stable amount of consumers in Indonesia still prefer unbranded fashion products sold mostly in individually-owned shops, a research about what actually is their motive in buying fashion product would be an interesting ...

A brand is a distinguishing name and symbol (such as a logo, trade-mark, or package design) intended to identify the goods or servics of either one seller or a group of seilers, and to differentiate those goods or service ...

Now a day in retail business, physical surrounding becomes the important part of business strategy because can make customer perception about positioning in retail business (lovelock, 2004). In this research the independent ...