FACTORS ANALYSIS TO IMPROVE NUMBER OF STUDENTS-LAW STUDY PROGRAM, PRESIDENT UNIVERSITY, CIKARANG

Abstract

This research highlights the factors and analyzes the marketing strategy approached of Law study program of President University. The objective of this research is to determine the current problems that exist in Law study program of President University resulting in a low number students of Law study program of President University. This research uses qualitative methods of research and the researcher use the subjective experience and perspective of the various types to describe a particular phenomenon. There might be factors that create reason why Law study program of President University is not attracted the prospected student. Promotions and different approach already given but the result did not increase significantly. Seen there are issues that need to be mapped to see from related resources, there are many university programs that are forced to close because they can not attract students to enter university.