THE ROLE OF RELIGIOUS COMMITMENT AND CONSPICUOUS CONSUMPTION IN PREDICTING COMPULSIVE BUYING OF ISLAMIC GOODS: A CASE STUDY OF MUSLIM CONSUMERS IN INDONESIA

Abstract

Despite the fact that halal businesses are mushrooming all over the world, partly as a result of Muslims' mass migration in the last decade, some empirical studies suggest that Halal consumptions are not always religiously motivated decisions. Consumption of Islamic goods as a form of the compensatory mechanism remains an area less explored in Islamic research. Thls study aims to investigate the role of religious conunitment and conspicuous consumption in predicting compulsive buying of Islamic goods among 267 Muslim consumers in Indonesia. The data was processed using PLS-ADA CO software. This study generates three important findings: I) Muslims consumers who are less committed in religious practices would compensate through status-conveying Islamic goods 2) conspicuous consumption has a strong and positive relationship with compulsive buying of Islamic goods and 3) conspicuous consumption and compulsive buying may belong to a wider construct called compensato1y consumption. This research is significant in explaining a form of neurotic and chronic consumption behaviors in the Islamic context, such as compulsive buying oflslamic goods.